Fractional Chief Entertainment Officer
Some brands don't just want placement. They want strategy.
The biggest brands in the world hire Chief Entertainment Officers full time to build content strategy and source their next project. Gap did it. They call it Fashiontainment. Their CEO said customers aren't buying products anymore — they're buying into brands that tell stories.
You don't need Gap's budget to think that way. You need someone doing that work for you.
What a Fractional Chief Entertainment Officer does for your brand:
- Sources and vets production opportunities aligned with your brand values
- Builds a multi-project content strategy instead of one-off placements
- Sits in the writers' room on your behalf when your brand becomes part of the script
- Negotiates placement terms across productions
- Manages your presence from pitch to premiere and post-release
And you get our entire team behind you.
Unlike a consultant who advises and hands you a deck, an FCEO engagement comes with the full B Scene bench: writers to shape your brand into stories, editors to build shoppable moments, wardrobe and styling experts who know where your product belongs on set, location scouts, music supervisors, and production liaisons. One point of contact, an entire studio behind them.
Your monthly engagement covers strategy, sourcing, negotiation, and written content development for your brand. When a project moves into production, we scope it separately based on what's needed — you always know what you're paying for before we shoot a frame.
Who this is for:
Established brands making entertainment central to growth. If you're building toward the scale where a full-time content strategist makes sense — we do it fractionally until you're ready.
Book with Heather. The writers' room is waiting.