B on Top. The Third Path to Placement Revenue.
You already know in-kind and paid placement. B on Top is the third. A white-labeled partnership with El Toro that finds the exact households ready to buy the products featured in your film, then targets them directly through IP-level precision advertising. Every product on screen becomes a revenue channel after release. And the same precision that sells the product fills the opening-night theatre.
See How B on Top Works